Started a little over a year ago, Marketforce Digital has quickly established itself as a critical part of the Marketforce Group offering. With a talented staff of 4 specialist digital professionals, Marketforce Digital has made its presence felt across the Marketforce Group client list, busily working on a number of projects.

These have included new website projects in progress for Lotterywest, Medifit, Empire Clinic, Ventura Homes, Ventura ID, Scratch’n’Win, Surf Lifesaving WA, Outdoor World and GHD to promotional microsites for Lotto, Scratch’n’Win, HBA, Mutual Community, Office of Road Safety and a vast array of online advertising for the likes of Lotto, Scratch’n’Win, LandCorp, Mirvac, City of Perth, the BIA, Hungry Jacks (Recruitment), Innovative Hair Loss Solutions and Forrest Chase along with Digital Outdoor for The West Australian, Integrated Group and SGIO.

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Marketforce enlisted the vocal talents of WA’s own Australian Idol finalist, Chris Murphy, for a radio campaign that promotes Lotto & Scratch’n’Win gift packs as an ideal Father’s Day present. The campaign consists of three 80’s style rock ballads that celebrate the “magic tricks” dads pass on to their children – namely, the ‘detachable thumb trick’, the ‘pull a coin from your ear’ trick, and the ‘gotcha nose’ trick.

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In a proactive effort, Marketforce Retail recently unearthed an opportunity to highlight client City Farmers’ new-look stores and branding whilst donating to an important, relevant cause.

The Dogs Refuge Home is a not-for-profit organisation dedicated to the rescue, care and re-homing of dogs. It was established in 1935 and is one of the oldest animal welfare agencies in Australia. The Home’s fundamental belief is that dogs are entitled to the same love and respect that they unconditionally give to people.

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In times of economic uncertainty, marketing and advertising can be one of the first things to suffer; budgets are under increasing pressure and there is a tendency to ‘circle the wagons’. Often businesses are forced to look for quick fixes in an effort to arrest flagging sales with the integrity of the overall brand being pushed to the limit. Such knee jerk reactions are a short-sighted measure that risk doing irreparable damage to an entity that has taken a great deal of time and effort to build.

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Marketforce has had an astonishing run of award successes recently.

Internationally, our new Lotterywest branding campaign featuring the boy collecting beautiful moments in glass jars has just been judged the best Lottery Corporate work in the world. There were 19 other finalists in the category announced at the 2008 World Lotteries Association Convention in Greece, and Lotterywest’s CEO, Jan Stewart and our own Gavin Bain were lucky enough to be at the event and accept the applause of the world’s lottery luminaries. The creative concept was the work of Tom Wilson and Steve Lorimer.

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Campaign: Nintendo Tour 2008
Client: Nintendo
Product: Wii and DS

The Challenge:

Nintendo is a heritage gamer brand with strong awareness across most markets. It has a vast target demographic: everyone between 5 and 95 years old. Our challenge was to execute a campaign with powerful appeal to varying audiences, while not alienating the Nintendo loyalists – the avid gamers.

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Marketforce has performed brilliantly in this year’s Austereo Radio Writers Awards. With 10 finalists, we have a very good chance of taking out the top prize. The winner will be announced on October 16th.

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How to get and keep customers – even when times are tight.

Here at Marketforce Retail, we like to keep things clear and simple. That’s because we know how busy retailers are and we understand the high pressure retail environment. Especially in a changing economic landscape …

• Even our goal is simple: We help our clients become more successful.
• How? We take action where it matters most: your customers.
• As a retailer you want sales, profits and growth – from your customers.
• But what do customers really want?

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